Innovative Products

Top February stories: Competitions, rewards and new regulations

Top February stories: Competitions, rewards and new regulations

By Emma Peterson. From the biggest, international roofing event to new innovations and mandates, February was a busy month! In the roofing world, this February was all about trade shows and events. From the International Builders Show (IBS) to the National Women in Roofing (NWIR)’s annual conference. Two of our top articles ...


StoneCraft debuts three new colorways - Steel Valley

StoneCraft™ debuts three new colorways for Ledgestone, Fieldstone and Laurel Cavern Ledge profiles

Steel Valley offers warming neutral shades for rustic spaces and Silver Summit displays a beautiful stone texture through a mix of gray and ivory tones. Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) introduces new color options for StoneCraft Industries® at this year’s International Builders' Show (IBS) in Las ...


Eldorado Stone announces two new colorways, Ranchers Ridge and Nordic Peak

Eldorado Stone® announces two new colorways, Ranchers Ridge™ and Nordic Peak™, debuting at the International Builders’ Show

Ranchers Ridge captures the wild spirit of the American West, while the new Nordic Peak color celebrates spaces with light and simplicity. Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) announces two new colorways from Eldorado Stone®. Ranchers Ridge™ and Nordic Peak™ will be on display at the 2025 ...


Dutch Quality Stone introduces first brick profile, Handformed Brick, at 2025 International Builders’ Show

Dutch Quality Stone® introduces first brick profile, Handformed Brick™, at 2025 International Builders’ Show

Handformed Brick is an elevated tumbled brick design and configuration molded from authentic bricks with textured variations and robust dimensions. Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) debuts Handformed BrickTM, a new, elevated tumbled brick profile from Dutch Quality Stone®, at this year’s International Builders' Show (IBS) in ...


Westlake Royal Building Products introduces new colors offerings   for Newpoint Concrete Roof Tile

Westlake Royal Building Products™ introduces new colors offerings for Newpoint™ Concrete Roof Tile

Arizona, California and Nevada markets to receive an expanded selection of nature-inspired concrete tile colors. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is proud to announce the expansion of its Newpoint™ Concrete Roof Tile brand. The expansion includes seven new colors from our California, Arizona and Nevada manufacturing ...


DaVinci Roofscapes launches two new single-width slate colors:  Rock Ridge and Aurora

DaVinci® Roofscapes launches two new single-width slate colors: Rock Ridge and Aurora

Both colors deliver the stunning variations found in natural quarried slate while providing long-lasting performance. Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) announces two new colors from its DaVinci® Roofscapes brand – Rock Ridge and Aurora. Expanding its Single-Width Slate profile offerings, these two new color additions featured ...


AAR - Top January stories

Top January stories: Roofing contractors, roofing materials and popular roof styles

By Dani Sheehan. Catch up on the most read stories on AskARoofer™ last month. Two roofing contractors, Ryan Lephart of Great Roofing and Restoration and Jason Chase of JnJ Restoration are recent winners of the DaVinci Masterpiece Contractor Project of the Year Award. Read about the DaVinci Multi-Width Slate product that Ryan ...


Division 7 Your single-ply roofing solution explained

Your single-ply roofing solution explained

By Division 7 Roofing. If you’re looking for a cost-effective roof replacement that provides reliable insulation and waterproofing, consider choosing one of these single-ply roofing materials. Single-ply roofing is a popular, cost-effective roofing option for flat and low-sloped commercial roofs. Consisting of a single layer of synthetic material, it is ...


IKO From Canadian roots to quality roofs: Why Canuck Roofing chooses IKO shingles

From Canadian roots to quality roofs: Why Canuck Roofing chooses IKO shingles

By Emma Peterson. By working with quality IKO products, this Canadian company can build trust and get referrals in their community. Canuck Roofing in British Columbia, Canada, was founded by Will Franklin in 2008 with the goal of creating safe, reliable and high-quality roofs with transparent business practices. They are ...


Roof gallery Why luxury shingles are worth the investment

Why luxury shingles are worth the investment

By The Roof Gallery. Now is the perfect time to upgrade your shingles. When it comes to deciding on ways to make your home stand out among the rest, luxury shingles are one sure fire way to enhance your home’s property value and curb appeal. Luxury shingles both capture attention ...


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