Roofer profile: Chris Paulus, Shake Guys

Roofer Profile: Chris Paulus, Shake Guys
January 7, 2025 at 9:00 a.m.

By DaVinci Roofscapes.

Meet Chris Paulus, cedar roofing specialist for the Shake Guys, and the recent winner of the DaVinci Masterpiece Contractor 2024 Project of the Year Award.

Installers of up to 100 DaVinci Roofscapes projects yearly, Shake Guys is committed to the benefits of composite products for homeowners. Whether working on large HOA communities, historical projects or individual properties, the team dedicates themselves to exceeding customer expectations on every project.

The predominant attitude at Shake Guys is that DaVinci products have increased their company’s sales by appealing to customers who want a premium, low-maintenance roofing solution. They deliver exceptional installation techniques while DaVinci provides products with a long lifespan and exceptional value.

Overview: 2024 Project of the Year

“This is a standout project because of the transformation we achieved using DaVinci products,” says Chris Paulus with Shake Guys out of Lake Zurich, Illinois. “We were able to enhance both the aesthetics and functionality of the property. At the same time, we showcased our team’s ability to handle complex, high-end projects.”

That summary is why Shake Guys won the DaVinci Masterpiece Contractor 2024 Project of the Year Award and why their clients, Don and Nancy Smith, say their home’s curb appeal has increased by 200% since adding a DaVinci Select Shake roof.

“There’s such a dramatic change to my home,” says Don Smith, a Wisconsin resident. “It’s just a fantastic transformation. Everyone who sees this new roof absolutely loves it.”

During their considerations, the Smiths gravitated to the natural look of the Mountain color to complement their home’s exterior. The earthy blend of browns and grays added depth to the roof. The color blend also served as the perfect balance to the extensive copperwork added by the Shake Guys.

“We made sure to discuss the total cost of ownership when it comes to the DaVinci roof,” says Chris, a DaVinci Masterpiece Contractor. “This includes the initial investment, the longevity of the product and the minimal maintenance required over the lifespan of the roof. When the homeowner factored in DaVinci’s Lifetime Limited Material Warranty and the low maintenance costs, it was a no-brainer compared to traditional materials that would need replacement or constant repairs over time. These folks have had enough of curling, cracking and deterioration of real wood shingles. They were ready for an advanced solution.”

Insights from a winning roofer

Q: How did you get started in the roofing business?
Actually, through other trades. I was inspired by the intricate and beautiful roofs being installed and wanted to be a part of creating those remarkable projects.

Q: What makes your company recommend DaVinci products over competitive composite products?
DaVinci products consistently deliver superior quality, durability and aesthetic appeal that we can count on. Their engineered polymer tiles mimic the look of natural slate or cedar, offering unmatched beauty without the maintenance issues associated with traditional materials.

Q: How have DaVinci products helped increase sales for your company?
DaVinci products appeal to customers wanting a premium, low-maintenance roofing solution. The company’s extensive color palette and customization options allow us to cater to a wide range of architectural styles, making it easier to close deals with homeowners seeking both performance and curb appeal. The brand’s reputation also instills confidence in our customers.

Q: When selling DaVinci products to a new customer, what are the features and benefits that customers react best to?
Customers are particularly drawn to the authentic appearance of DaVinci’s composite tiles and their resistance to weathering, fading and impact. Their Lifetime Limited Material Warranty is a major selling point. Homeowners also appreciate that DaVinci roofing materials are lightweight yet robust, reducing installation concerns.

Q: What made you think that this particular project would be a winning candidate for the DaVinci Masterpiece Contractor Project of the Year Award?
This project stood out because of its complexity and the stunning transformation it achieved. The home’s architecture demanded a roofing solution that was both visually striking and functionally superior. DaVinci’s customizable options allowed us to perfectly complement the home’s design, resulting in a roof that not only met, but exceeded the client’s expectations.

Q: What’s your dream roofing job?
I’d like to restore a historic property with a custom Davinci roof that preserves the building’s original charm while incorporating modern durability. It would be a challenging project requiring creativity, precision and collaboration with other skilled artisans.

Q: Finally, if you absolutely had to change professions tomorrow, what do you think you’d do?
If I had to change professions, I’d likely pursue a career in architecture or design. I enjoy creating and improving spaces. Those fields would allow me to continue working on projects that combine functionality with aesthetic beauty.

Learn more about DaVinci Roofscapes in their Coffee Shop Directory or visit www.davinciroofscapes.com.



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